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Marketing Director (18-month Contract)

Job ID:
Job Type:
Temporary Full Time
Newmarket, Ontario, Canada
Job Category:
Oxford Properties
Closing Date:
March 29, 2019

Why join us?

We are looking for a highly motivated, Marketing Director with exceptional leadership and communication skills for Upper Canada Mall in Newmarket.

Reporting to the General Manager, you will contribute to driving net operating income, increasing sales and delivering a world class customer experience. The Marketing Director holds ultimate responsibility for the successful leadership of the marketing and communication programs at Upper Canada and will oversee the development and delivery of a fully integrated marketing strategy for the business.

As a member of this team, you will be responsible for:

•Establishing, developing, maintaining marketing strategies to meet organization and centre objectives.
•Managing of the overall marketing budget.
•Facilitating, leading and evaluating goal driven programs and guest experience initiatives.
•Guiding talent and development of all team members.
•Working across functions with peers to ensure collaboration for shared goals.
•Identifying key deliverables, completing post event analysis, communicating results and sharing best practices; leveraging paid (Media and activation space) and un-paid opportunities (social and digital platforms) for tenants and build awareness for new brands; augmenting the tenant marketing budget by offering PR and Media Buy support to new brands.
•Leveraging market research, digital analytics, and Social Wi-Fi to drive customer visits sponsorship and activation opportunities.
•Building strategic partnerships with community partners and influencers – promoting property services to their best customers to drive visits and property sales.
•Developing and optimizing programs to build loyalty, extending dwell times and increased visit frequency.
•Knowledge and insight into global and regional market trends.
•Developing strong strategic relationships with all retailers & tenants to drive the business
•Promoting Upper Canada as a destination to drive foot fall & increase overall guest satisfaction
•Building momentum post food market opening, creating unique experiences and activations to drive the market business
•Working with team members to differentiate the Market & Co. offering & experiential Kitchen & Co. activations to the community & beyond

To succeed in this role, you:

· Thrive in organizations that constantly evolve and adapt.
· Embrace collaborative sharing of knowledge within a teamwork environment
· Driven to achieving results and continuously striving to deliver the highest performance through creative thinking
•Have a Post-secondary degree with a Marketing, Communications, or Business major.
•Minimum of five years direct experience in marketing, digital strategy, and social media.
•Strong computer skills including all MS Office applications (word, excel, PPT).
•Knowledge of software packages such as Adobe Creative Suite.
•Experience managing both people and program, along with being an influencer and leader is essential.

Possess the following capacities:
•Web Design/Development and current web technologies
•Content Management Tools/Systems
•Email marketing best practices
•Web Analytics (Google Analytics)
•Understanding of website metrics
•Knowledge of business & industry trends
•SEO/SEM (Search Engine Optimization/Search Engine Marketing)
•Social Media applications/Platforms and best practices
•Mobile Marketing (Mobile Website/Mobile Applications)
•Excellent communication and proven presentation skills

Our story:

OMERS is one of Canada’s leading pension funds. We invest over $85 billion for more than 470,000 plan members and their families. Our investment professionals use a direct-drive, active management strategy to invest in public and private markets from our offices in Toronto, New York, London and Sydney. We are committed to earning superior returns by attracting world-class investors and by building a culture of excellence.

Established in 1960, Oxford Properties Group is the real estate arm of OMERS, one of Canada’s largest pension funds with over $85 billion in assets. Today, Oxford is a global platform for real estate investment, development and management, with over 2,000 employees and over $45 billion of assets that it manages for OMERS and on behalf of its co-owners and investment partners. Headquartered in Toronto, Oxford has regional offices in Calgary, New York, Boston, Washington, DC, Singapore, Sydney and London, each with a team of talented professionals with deep real estate expertise and local market insight. For more information about us visit www.oxfordproperties.com.

OMERS is committed to having a workforce that reflects the communities in which we live and work. Diversity and Inclusion at OMERS means we respect and value the broadest range of experiences, geographies, gender, ethnicities and perspectives as key elements of our culture. We are an equal opportunity employer committed to a barrier-free recruitment and selection process. If contacted for an employment opportunity, please advise if you require accommodation.

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